I often get asked WHY one would build systems into their business. There is a bit of “what ARE systems” and a bit of “if it ain’t broke, why fix it?” I even hear occasionally that one has no plans to grow, so they don’t know why systems are important. The thing is, no matter what stage you are at in your business, It is important to be building systems.
Let’s talk about the three main reasons you should be building systems into your business – I am pretty sure that you will see at least a small fraction of any of these scenarios in your business. But first, let’s break down systems in general. Systems are ways that you do things to be more efficient. Whether it is creating standard operating procedures so that you can delegate, putting software into place to automate what doesn’t need a human touch, or just planning out your weeks in advance so that you don’t have to THINK about what you need to do – you just DO it. There are so many levels in between, but you get the point. Systems help you get more done with the time you have in your business.
So, let’s get into those REASONS you need systems in your business. I also argue that you should have them in your life, but that is a whole other conversation.
REASON 1: You Want More Time for Life
If you have ZERO plans to scale your business – I feel you. You do NOT need to set the world on fire with your business – just your world. I GET not wanting to be the CEO of a multi-national corporation. Just because you want to go on with your bad self and do the thing you want to do, it doesn’t mean you can’t find ways to do what you want to do in less time. I started my business because I wanted to be home with my oldest, which means I DID NOT want to work all day every day. But I usually ended up working all day every day because I had ZERO systems. I responded and reacted to every email and request I received IN REAL TIME. I was exhausted and punchy and had a young baby and I was in tears much more than I needed to be. As you grow in your business, it should absolutely be a no-brainer to do what you do. The less energy you put into things that don’t make you money or produce results that you promised to your clients, the better. This is why systems are important – make it easy to book with you, make it easy to onboard new clients, make it easy to market your business – make your business run like clockwork. The more you leverage systems, software, and processes, the less time you need to spend to make the income you desire. This gives you more time for your family, for traveling, sleep – whatever sets you on fire. Putting in a little elbow grease, paying for a few software programs, and making things more automatic – THAT is how you have more time in your life for, well, life.
REASON 2: You Are Putting Out Fires All Day
If your business feels like you are dragging around a fire extinguisher all day, you are missing systems. You may have gotten to a certain point in your business where you are hiring a team and it just seems like there is a lot of communication and not a lot of progress. Or your inbox is kind of always yelling at you. You sit down to work on your massive to-do list and you just don’t know where to start. Everything is a priority and someone is always needing something like, now. If you are lacking systems, this kind of big, all-encompassing business WILL get the best of you. Hiring more people doesn’t fix the problem – you are hiring for the problems you have, not the business you want. If you want to open your inbox and NOT be stressed out, want to feel like you can close shop for the night and not open your doors to Black Friday chaos, if you want to efficiently communicate with your team and actually get ISH done, then systems need to be incorporated into your business – STAT.
REASON 3: You Are Ready to Grow
If you think MADE FOR MORE perfectly describes you – it is TIME for some systems in your business. No matter how well you are killing it in your business right now, you need to start building systems for the business you want to have – not the business you have right now. Want to change from 1:1 to 1:many? You need to start putting in content delivery systems. Want to position yourself as an expert and have a team or agency behind you? You need some pretty strong communication systems. Ready to take your show on the road? You need to build your business in the cloud. Want to add more offerings like podcasts or books? Your marketing is going to need an OVERHAUL. And encompassed in all of this, your time management needs to be taken up a few notches. No matter your grand plans for your business, what got you HERE will not get you THERE.
As you can see, systems are needed for any stage of your business. And they can be as simple as rules for your inbox so you are processing emails better, adding in a work management tool like Asana, or adding in a CRM like Dubsado to automate client experience. Whatever it looks like, be sure you are constantly taking a “health check” of your business to see where you can be more efficient, less stressed, and in the right place for your goals.