Working closely with Frame.io's content marketing team, we implemented Airtable as the primary tool for content management and collaboration. Leveraging Airtable's customizable database features and robust integrations, we developed a tailored solution that addressed the company's specific needs. To address the challenge of managing external vendors, we created automated content briefs within Airtable. These automated briefs ensured seamless communication and collaboration by using scripts to update Airtable automatically when content was ready for approval. In addition, we established Agile marketing management standards, allowing the team to work more efficiently and effectively across different verticals. We implemented a button approval feature in Airtable to notify vendors of the status of their content, improving communication and streamlining the approval process. To further enhance collaboration and visibility, we integrated Airtable with Slack, enabling the team to update each other on content-related updates and changes easily. Calendar integrations were also implemented, ensuring better scheduling and task management for the content marketing team. To provide a comprehensive overview of content production, tasks, and deadlines, we created customized dashboards within Airtable. These dashboards improved visibility and allowed the team to make informed decisions and prioritize their work effectively.
